Once again we have been asked the question: ”Every now and again I get emails asking us to link our website to others as per below. I believe you said it wasnt a bad idea as it raises your profile on the internet. Is there a downside to doing link exchanges that you know about?”

Increasingly our clients are receiving emails asking if they would mind publishing a few “articles” or pages on their web site on behalf of a third party. The email usually starts:

First thing to realise is that “page rank” (i.e. your page’s ranking in the SERPS) is NOT PageRank!

Google Analytics IQ (or Individual Qualification) is awarded in recognition of graduating from the Google Analytics course. Which is an online course in web analytics techniques and Google Analytics implementation, administration, and analysis tools.

For some time now I have wondered why so many clients are baffled by search engine marketing. I always try and spell things out in matter-of-fact way but so often I get blank faces looking back. I don’t discount the possibility that I am just an utter bore but (hopefully) it is down to the fact that clients just see Search Engine Marketing (SEM) as a foreign language.

So often customers phone me and say something like: “I just had a phone call from a company who said they can guarantee me a first page listing on Google for the phrase (insert key words here), they only charge £100 per month, what do you think?”